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A newsletter for small business owners and solo operators
That's why the work waits on you, why your marketing could have come from anyone, and why the AI you already pay for writes like it has never met you. The Work Redesign takes one real job every two weeks, pulls it apart, and rebuilds it for how work actually happens now.
Field notes on redesigning how work gets done. Every two weeks.
What this is
One real job per issue — client onboarding, proposal writing, the weekly review — taken apart and rebuilt for how work happens now.
The thinking behind the change, so the idea outlives the tool it was demonstrated on.
What it cost me — what I tried first, what didn't hold, and what I'd skip if I were starting again.
Something you can do to your own work this week, with the tools you already pay for.
And where it goes — the work your business could be running that it isn't.
Each issue covers
The job
Client onboarding. Proposal writing. Weekly review. Capacity planning. Things you actually do every week.
The teardown
Honest analysis of where the default process breaks down — time, friction, assumptions that no longer hold.
The rebuild
A clear, practical redesign — with tools, logic, and structure you can apply to your own business.
The first issue is written. It takes one real job and rebuilds it from scratch — what stopped working, what has to change, and how to approach it now. Subscribe, and it lands in your inbox when it goes out.
Who It's For
The Work Redesign is for small business owners, solo operators, consultants, and service providers who know AI matters — but don't want another pile of tools to babysit.
Owners who are the only one who knows how the work actually gets done
Solo operators with nobody to hand to, and a list of jobs a bigger team would cover
Consultants and service providers whose whole process lives in their own memory
Anyone who can decide to change how the work gets done — and actually make it stick
ABOUT THE WRITER
I help small business owners get the business out of their head and into something it can run on.
The Work Redesign is where I rebuild my own business in public and write down what actually happened — the parts that worked, the parts I rebuilt twice, and the ones I got wrong for a year before I noticed.
SubscribeThe Work Redesign
A newsletter for small business owners redesigning how they work — practical, direct, and built for how work actually happens now.